Epic Myth about Creating Competitive Advantage through M&A

Contributor Anirvan Sen

By Anirvan Sen

“Wise men say, only fools rush in,

But I can’t help falling in love with you”

These are the lines from the famous song by Elvis Presley. People who know me well, know that I love creating analogies between apparently disconnected things but ideas that seemingly have a logical angle.

In this article, I use the initial lines from the lyrics to create an analogy for creating a competitive advantage through M&As.