How2Exit Episode 27: Barbara Schenck - co-author of Small Business Marketing Kit For Dummies.

Barbara has written a small shelf of books that help entrepreneurs -- especially small business owners -- start, grow, brand, market, and when they're ready, sell their businesses. She is the author or co-author of Small Business Marketing Kit For Dummies, Branding For Dummies, Business Plans Kit For Dummies, and the Guide to Selling Your Small Business, available for free download at BizBuySell.com, the site of the Internet's largest business-for-sale marketplace, with three million visitors a month. Her current focus is on helping small business owners capture a final round of value by selling - not closing - their businesses. From experience, she knows that most small businesses aren't in sale-ready shape when owners want out, and therefore most businesses never sell. Today she's here to talk about what a sale-ready business looks like, how to get your business in sale-ready shape, and what's involved to present the business for sale, find the right buyer, navigate and negotiate the sale process, and manage a successful owner-to-owner transition.

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Contact Barbara on
Linkedin: https://www.linkedin.com/in/barbarafindlayschenck/
Website: bizstrong.com
Book: Small Business Marketing Kit For Dummies, 3rd Edition
https://read.amazon.com/kp/embed?asin=B008KPM5CS&preview=newtab&linkCode=kpe&ref_=cm_sw_r_kb_dp_EHZF58SYW7FGTENEAEAW&tag=how2exit-20

As an Amazon Associate, I earn from qualifying purchases. Each purchase supports both the author and this podcast.

If you’d like additional ways to support this podcast, you can become a patron here: https://www.patreon.com/bePatron?u=66340956
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Contact me on
Linkedin: https://www.linkedin.com/in/ronskelton/
Twitter: https://twitter.com/ronaldskelton
Facebook: https://www.facebook.com/How2Exit
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Watch it on Youtube: https://youtu.be/-8E8QWFktfI
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Other interviews:
Zoran Sarabaca: https://youtu.be/OLqszNP7yHY
John Andrews: https://youtu.be/vmGWbd2y5x0
Chris Daigle: https://youtu.be/jHWzFGRbpD4
Arturo Henriquez: https://youtu.be/uwN7y8AE4EQ
Joe Valley: https://youtu.be/ZQLdybxcZKs
Christopher Wick: https://youtu.be/xhIf9ltgedA
Jonathan Brabrand: https://youtu.be/oC82Ls54CXo
Carl Allen: https://youtu.be/VIU2Lqj_FY4
Klint Kendrick: https://youtu.be/eJ2GICCj2TA
Walker Deibel: https://youtu.be/xoUH_Ixeook
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